The magic of sweet flavouring

We make the best cakes and cookies with a long-standing familial tradition.

Slatko srce begun working in 2002. With humble capacities and work conditions, the chief creator of “Slatko srce” Danka Tasic started doing her sweet magic. She started the family business with her sons, Slobodan and Nikola. In the very beginning they made traditional small cakes and with the very first bite, customers did not remain indifferent and wished to share the sweet experience with others.

In order to be more available to their buyers, in 2003. they got an idea to open their first store of the sort in Arandjelovac where their entire product line was presented, could be ordered and was predicted to be able to take away. Business begun blooming year after year, and the demand begun spreading to other cities in Serbia. As the demand grew, so did the need for production space. Which brings us to the opening of a 800 square meter space with state-of-the-art equipment.  In 2010. Slatko srce begins production of the highest standards concerning food safety and is awarded a certificate by NASSP standard.




Today Slatko Srce has more than 200 employees and does business with more than 50 cities across Serbia. All of these sweet products can be tried in the following cities: Belgrade, Arandjelovac, Smederevo, Kragujevas, Topola, Kraljevo, Krusevac, Vrnjacka Banja, Soko Banja, Zlatibor, Uzice, Pozarevac, Lazarevac, Gornji Milanovac… With pride we present our cooperation with largest wholesale, DIS – Krnjevo where you can get our assorted products. And since 2018 it is expanding their production capacities to 2400 square meters with state-of-the-art equipment, tools and technology.

We offer more than 30 small cakes, 30 types of creamy products and over 30 types of cake, as well as a long line of treats, including our Srce cream and our dry plums with chocolate covered nuts.

Our vision is to slowly and systematically win over the entire Serbian market where we would have around 70 retail stores.

We always try to be innovative and to give our buyers a variety of flavors. That is why we have started a concept named “Lux” in 2017 where in our confectioneries we offer a different, rich with flavour, interesting to look at, LUX cakes which have become a personal favorite of our customers. These cakes draw attention  with not only their taste, but the details which bring them to perfection. Our LUX cakes awaken all of our senses.

Our tradition is in making domestic cakes and cookies, cakes made by the recipes of our grandmothers, while using domestic materials with no artificial aromas, have been recognized and rewarded by many certificates and rewards.

The harmony of color, shape, decoration that seem straight out of a fairy tale will make the magic real. Do not allow your heart to be broken, try Slatko srce!