The first festival of “duvan čvarak” was held on the religious holiday Miholjdan on October 12, 2006 in Valjevo. The event dedicated to the brand of the valley region is held every year in the second week of October and gathers a large number of visitors from Valjevo region, as well as guests from other cities, many of whom have the opportunity to see how they are cooking old recipes over 200 years old, but and to taste this unique product, which is the invention of butchers from Valjevo and which is nowhere on the planet prepared in this way. The secret of good “duvan čvarak” is in their long cooking, after which it is fried, and then it fades through the linen cloth.